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High-End Korean BBQ Spot HOWOO Opens in NoMad
March 13, 2025, 2:33.01 am ET

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Photo: HOWOO

Manhattan’s NoMad just got a taste of the Korean barbecue scene with the opening of HOWOO, a high-end spot from Urimat Hospitality Group specializing in USDA Prime, dry-aged beef and A5 Miyazaki wagyu.

Spanning 7,700 square feet across two levels at 7 East 31st St., HOWOO—meaning “good meat” in Korean—brings an upscale take on KBBQ with dry-aged ribeye, snow-marbled short rib, and a rotating lineup of premium cuts. Guests get a full spread of accompaniments, including three rounds of banchan and housemade dipping sauces like anchovy ssamjang and aged sea salt.

The menu goes beyond just beef, offering Korean classics like kimchi stew, seafood naeng-chae, and rare lotus leaf noodles flown in from South Korea. Every meal ends with a hit of green tea soft serve

Cocktails lean into Korean flavors with drinks like the ginseng-infused Grapefruit Allspice and the omija gin sour, alongside a curated wine selection showcased in a towering mahogany wine cellar.

The massive space is built for all occasions, from intimate bar seating with personal grills to eight private dining rooms overlooking the main floor. Later this spring, Urimat Hospitality Group plans to debut two more concepts, DubuHaus and Musaek, at the same location.

HOWOO is open for dinner Sunday-Thursday from 5 p.m. to 11 p.m., and Friday-Saturday until midnight. Reservations available on Resy.



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