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Macy’s Herald Square Celebrates 50 Years of Blooms
April 27, 2025, 10:29.05 pm ET

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Photos: Cititour.com

Photos: Cititour.com

Macy’s Flower Show returns to Herald Square this spring with a spectacular celebration of its 50th anniversary. From April 27 to May 18, the flagship store will transform into a surreal dreamscape, with dazzling displays including golden snails, dragonflies mirrored honeycombs buzzing with bees, and lush floral landscapes that stretch across multiple floors.

This year’s theme, Surrealist Gardens, invites visitors into a world of fantasy and renewal, blending bold colors, imaginative sculptures, and living art installations. Outside, the store’s 34th Street façade will be wrapped in vibrant blooms, while inside, floral artistry weaves through every corner. New for 2025, Macy’s extends the show to three full weeks, offering an expanded Flower Show Collection, immersive pop-ups, and its first-ever "Bouquet of Deals" for Mother’s Day gifting.

Adding to the spectacle, YSL Beauty debuts its Art of Flowers installation, inspired by the brand’s bold new alcohol-free fragrance, LIBRE L’EAU NUE, alongside interactive experiences like custom bouquets and bottle engraving. LEGO® also joins the celebration, with a Blooms & Beyond floral wall, build-your-own flower carts, and botanical creations bringing even more spring magic to life.

Macy’s Flower Show is free and open to the public during store hours, Sunday to Thursday from 10 a.m. to 9 p.m., and Friday and Saturday from 10 a.m. to 10 p.m., at Macy’s Herald Square, 151 West 34th Street, New York, NY 10001.

More details at macys.com/flowershow. Also, see video of our visit via Instagram here:


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