NYC News

Magic Hour Goes Full Bloom with Sky-High Floral Fantasy
June 2, 2025, 8:44.41 pm ET

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Photos: Magic Hour

Magic Hour, NYC’s largest all-season rooftop bar at Moxy Times Square, has unveiled Full Bloom, a sweeping floral installation that transforms its west terrace into a sky-high garden escape. Open through September, the seasonal experience features a 12-foot-tall bouquet by Geo Events (creators of Soho’s “Big Birk”), a fully reimagined carousel wrapped in blooms, and vibrant decor that blurs the line between fantasy and nature.

At the center of the installation is a massive sculptural bouquet, towering over guests in a swirl of pastel roses, peonies, daisies, and wildflowers. Twisting vines climb walls and spill from the ceiling, while larger-than-life blooms form a dramatic skyline backdrop. The result is part secret garden, part surreal art gallery—and it’s all made for summer in the city.

The rooftop’s new cocktail menu is just as immersive. Guests can explore the Botanical Spritz experience, featuring a flight of three for $40 or six for $75, served in iridescent vases and elegant stemmed flutes. Highlights include the Lavender Haze (lavender syrup, lemon juice, prosecco), Golden Hour (Lobos Blanco tequila, mango-chili and passionfruit purée, agave, prosecco), and nonalcoholic options like the Soft Launch (Nozeco Peach Bellini) round out the list.

Food offerings by Executive Chef Ben-Galy Cisse include shareable rooftop favorites like Wagyu Pigs in a Blanket, Lobster Rolls, and Shrimp Ceviche, while floral-themed desserts by Chef Erin Cayaban add a playful finish. Weekend brunch is served Saturdays and Sundays from 11:30 a.m. to 3:00 p.m., with dishes like Egg White Frittata, Dubai Chocolate Croissant, and Crème Brûlée French Toast.

With themed events, DJ sets, and eye-catching activations throughout the season, Full Bloom is designed to be a must-visit instagrammable destination for locals and visitors alike. To book a table or learn more, visit moxytimesquare.com/magichour.


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