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NYC Designer Diana Mahrach Launches Miracle Oud Perfume
April 24, 2025, 10:52.09 am ET

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New York designer Diana Mahrach, known for her show-stopping evening gowns and custom bridal couture, is expanding her creative empire into the world of fragrance with the launch of Miracle Oud. The limited-edition perfume, now available at her West 38th Street boutique and online, blends 50 percent oud with traditional perfume notes for a deeply sensual and luxurious scent.

Born in Morocco and raised in the U.S., Mahrach has spent years building a brand synonymous with elegance and individuality. Now, after years of global travel and fragrance development in France, she tells Cititour that the dream of her own perfume line has finally become reality in 2025.

“People just want to approach you when you wear it — you must smell it,” Mahrach says of Miracle Oud, which retails for $300 a bottle. The release marks the beginning of what she hopes will be a larger beauty and perfume collection under her name. It's available at Diana Mahrach Couture 263 West 38th Street in NYC's Garment District and online.

See more of our exclusive interview with Diana Mahrach here:


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