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Where to Stay and Play During Frieze New York
April 24, 2025, 7:31.21 am ET

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Photo: The Bowery Hotel

Frieze New York returns to The Shed from May 7–11, 2025, bringing top galleries and visionary artists from around the world. The fair blends cutting-edge contemporary work with historic greats, drawing a stylish, global crowd for one of the city’s most anticipated cultural weeks. Here’s a quick guide for where to stay, sip, and socialize.

Where to Stay

The Bowery Hotel
A downtown icon, The Bowery blends old-world charm with creative energy, drawing artists, collectors, and fashion insiders seeking a discreet, stylish hideaway.

The Ludlow Hotel
The Ludlow offers loft-style rooms, killer skyline views, and a buzzy lobby bar — a go-to for design-minded travelers staying on the Lower East Side.


Photo: Hotel Chelsea

Hotel Chelsea
Newly restored but still pulsing with bohemian spirit, this storied hotel is once again a favorite for creatives and culture seekers who want to be part of NYC’s living history.

The Twenty Two
London’s ultra-chic hotel and private club has landed in NYC. With sleek interiors and a members-only vibe, it’s already the scene for Frieze-goers looking for privacy and polish.


Photo: Cafe Zaffri

Where to Eat & Drink

Café Zaffri
Inside The Twenty Two, this Union Square newcomer from the team behind Raf’s and The Musket Room is already a tastemaker favorite, with refined Levantine flavors and a striking space.

Gemma
The Bowery Hotel’s classic trattoria remains a staple for brunch, dinner, or late-night pasta — a constant magnet for the downtown art and fashion crowd.


Photo: El Quijote/Eric Medsker

El Quijote
A glamorous revival of a 1930s legend, El Quijote delivers Spanish classics like tapas and paella with a side of history — plus one of the city’s best dry martinis.

Café Chelsea
This French-American bistro at Hotel Chelsea is a seamless extension of the hotel’s heritage, serving elevated French fare in a space adorned with original artworks. Open all day, it’s equally suited for breakfast meetings or late-night bites.

From sleek hotel suites to buzzy bistros, these downtown destinations are setting the scene for an ultra-chic Frieze week.


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