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De Beers

Neighborhood: East 50s

Type of Place: Jewelry

Description: Now you really can go to the source for your freshly cut diamonds.

De Beers, the world's largest diamond producer, has opened its fist U.S. store on New York City's famous retail strip, Fifth Avenue. And it's in good company, nestled between Cartier and Tiffany and Co.

De Beers debuted with its new Radiance Collection of diamond studded pendants and rings. Prices at De Beers can range from a few thousand dollars to several million depending upon the size of the rock.   -Shopper Sam

De Beers
703 Fifth Ave. (at 55th Street)
New York, NY