H&M - Seventh Ave.
Neighborhood: West 30s
Type of Place: Department Stores
This European discount chain, beloved by fashion-conscious college students and young professionals, is the answer for those who want a closet full of the very latest styles, but who canít afford designer clothes. You can feel guilt-free buying something here, knowing full well that youíll only wear it for a season, and that it will be out of style next year. H&M arranges inventory by color, which is great for when youíre trying to pair outfits, or fill in the color gaps of your closet. The inventory turns over pretty quickly, so if you find something you like, itís a mistake to leave it there ďto think aboutĒ Ė it will just lead to immense frustration and a rapid running-around-town to other H&Mís trying to locate it. The other drag? Communal dressing rooms arenít everyoneís favorite thing, but again, the price is hard to argue with! --Molly, Summer 2005