Cocktail Time: A New Type of Bottle Service Arrives at Nubeluz

May 23, 2023, 12:33.02 am ET  

Photos: Liz Clayman                                                                                  

Upstairs, at sky-high cocktail lounge Nubeluz (25 W 28th St), 50 stories atop The Ritz-Carlton New York in NoMad, a new way to level up bottle service has arrived with its "Send Your Bottle Back" program. While bottle service is typically associated with crowded clubs and basic accoutrements, at Nubeluz they are raising the bar by having your bottle be the base of custom craft cocktails, tailormade for guests’ tastes, with both spirit-forward and spirit-free selections.


Guests can pick from a collection of vodkas, gins, whiskeys, rums, agave spirits, brandies or spirit-free bottles. If you opt to Send Your Bottle Back, the bar team will create cocktails based on guest preferences. For example, if you choose the Clase Azul Reposado Tequila bottle service and want to Send Your Bottle Back the server may ask if you'd like the bartender to create something familiar, like a custom Margarita, or if you're feeling more adventurous, might suggest a Tequila Old Fashioned. If you’re going spirit-free with a bottle like Seedlip Grove the team would create custom cocktails based on your taste profile preferences.


This personalized service comes complete with elevated touches, high end mixers, sodas and garnishes. You can also bump it up a notch with caviar service.

For more information, visit 

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