The Citiblog

Madhappy Opens Soho Store With New York Focus
September 11, 2023, 8:43.14 pm ET


Photos: Madhappy

Popular clothing brand Madhappy has opened a new seasonal shop in SoHo at 153 Mercer Street. It will sell an exclusive New York collection that takes some of Madhappy’s most popular styles, including the Dad Hat, Fleece shorts, and Fleece Hoodie, and reinvigorates them for the city welove!

In addition to this collection, Madhappy will be dropping a new collaboration with an iconic NY institution. Katz’s Deli, later this month. The collection will build on Madhappy’s already popular food and beverage collaborations and honors the cultural landmark that Katz’s Deli has always been.

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