The Citiblog

Old School Bulgogi House Samwoojung Arrives in Midtown
June 19, 2023, 7:40.25 pm ET


Photos: Samwoojung

Samwoojung is now open in Midtown Manhattan, a block from the heart of bustling Koreatown (138 West 32nd St), Established in 1962 in Seoul, South Korea, this is the restaurants first appearance in the United States.

For the last 60 years, Samwoojung has served generations of diners its Seoul-style bulgogi, known for its its distinctive broth that is prepared in a special dome-shaped copper vessel. Samwoojung’s bulgogi is marinated in an artisan soy sauce made with Korean bamboo salt. This same heritage sauce is available at the New York outpost, remaining true to the original flavor.

In addition to bulgogi, the menu also features specialties like Gujeolpan, a traditional Korean wheat crepe served with egg, green bell peppers, and seaweed mung bean jelly; and Abalone steamed and glazed with gochujang sauce. Noodles and rice dishes round out the menu including Chogye Noodles Garlic with oil braised chicken, dongchimi broth, beef broth, buckwheat noodles; and Cold Kimchi Noodles with radish kimchi, napa cabbage kimchi, dongchimi broth, beef broth, and thin wheat noodles.] Beverages include a selection of Korean soju, beers, and house cocktails.

Samwoojung is latest offering from HAND Hospitality known for such notable restaurants as Atoboy, Atomix, Jua, Hakata TonTon, Towa, and Seoul Salon, among others.

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