The Citiblog

Two Iconic Brands Join Forces for Summer Ice Cream Delights
June 20, 2024, 7:14.15 pm ET


Photo: Morgenstern's

“I scream. You scream. We all scream for ice cream.” Those famous words ring true at Morgenstern’s, were the iconic ice cream shop and Lower East Side legend, Russ & Daughters, have just released three packaged ice cream treats. One is a Sesame Bagel Ice Cream Sandwich. The second is a Chocolate Babka Ice Cream Pop, while the third is a Halvah 5-Layer Ice Cream Bar.

During our visit two were sold out, but we were able to get sour hands on the Halvah Bar which comes in a nifty container that resembles a toothpaste box with the Russ & Daughters blue fish logo on each side. But there’s nothing fishy about this treat.


The bar, which resembles a chocolate brick, is a one inch square about six inches long. It is wrapped in a thick layer of deep dark chocolate. Take a bite and it reveals delicious layers of halvah and vanilla ice cream with a thick band of chocolate syrup down the center. It really is worth the wait on what turned out to be a considerably long line. Each of the ice cream treats sell for $8 and are available at Morganstern's and Russ & Daughters. Just take our advice and get there early if you want to snag one of these truly New York City treats.