Neighborhood: Union Square
Type of Place: Women's Clothing Accessories Handbags


If you’re a sucker for chic displays coupled with an equally cute sales staff and garments to match, Madewell is the place for you. Add in the final ingredient: affordability and you’ve got yourself an irresistible boutique. Furthermore, if you do not find your size here, the salespeople have no qualms about special ordering your size free of shipping.

Madewell is known for its exuberant colors which is always a plus for those of us who have grown jaded of the muted lines that seem to saturate those staple stores like The Gap, Old Navy and even newer clothing depots like Uniqlo. On the contrary, at Madewell you’ll find items like cardigans in splashy colors like lime, navy and orange (under $100) as well as exuberant, graphic-printed dresses and silk blouses just as affordable.

The best part is, most of the garments at Madewell are so versatile, you can easily don them for work, dress them down for play, or spice them up for fancier occasions. A super plus: students receive a $15 discount (on regular priced items). I’ve heard a lot of people compare this boutique to J. Crew but in my opinion, Madewell surpasses the hackneyed Crew in quality, price and distinctiveness.

You’ll find cotton tees here for about $45, but if that’s gonna break your budget, check out their sales and find the same items for well under $15 – as well as long sleeved tees for affordable prices, too. Now, let’s talk jeans. Most women I know have nightmares when it comes to finding perfect-fitting, reasonably-priced denims.  Madewell turns those bad dreams into those you might not want to wake up from. The jean selection is mind-blowing. From skinny-skinny to legging, to boy to rail straight jeans, you are bound to find a pair that fits. The prices (expect to flip prices tags that read somewhere between $115 - $150) run intermediate in my opinion. While you may think that’s a bit steep, I virtually guarantee that jean bargain hunting will result in finding denims that may boast this kind of quality but at higher prices.

Madewell also carries accessories, jewelry, sleepwear, handbags and more. If you’re a label fanatic you’ll find Falconwright, Saikai, Barbodi, Triple C, and other brands that I admit to never hearing of but fell in love with the minute I checked out their work at Madewell. Case in point: a Falconwright mini wallet ($39) sporting a black and white squiggle design, exclusively collaborated by illustrator Sandi Falconer and designer Danielle Wright in luxurious leather. The wallet is more like a pouch, ideal for stashing cards and a bit of cash that won’t take up half the room in your probably already-stuffed purse. (Yes, I bought it).

Looking for garments and stuff not just made well but will make you look your best? Head to Madewell. Particularly for the holidays, this boutique is an ideal spot to find a little something for all your loved ones, including yourself.

  - Janice Bevilacqua

115 5th Avenue
New York, NY 10011
(212) 228-5172