Swing Concept Shop

Swing Concept Shop

Photo: Cititour.com

Neighborhood: Harlem
Type of Place: Women's Clothing Home Furnishings


I’m so glad you’re reading this review, because the last thing I would want is for you to pay a visit to Swing only to find yourself repelled by their big ticket items and head right back into the gritty streets of “New Harlem”. Don’t let the pricey items fool you because there is something for every price point here! In fact, you can expect to spend anywhere from five bucks to get your Zen on with a Hindu-themed statue, to $3,000 for exotic, antique home décor imported from London and virtually all corners of the globe.

Swing’s eccentric owner, Helena Greene, is a world traveler/fashion designer and has assembled the shop to simulate her fictional home by donning it with inventory from abroad and including a communal area where browsers can sit down for a free cup of afternoon tea. The space is so incredibly cozy and welcoming, you’d really be missing out if you didn’t peek into every crevice of what is known by locals as a “fashion and lifestyle boutique”.

So what exactly will you find in this peculiar treasure trove? Pretty much everything including furniture, wall décor, clothing (including baby items like a line of onesies that run about $40 each) and accessories like purses, watches, jewelry and glasses, candles, flower vases (I saw a turquoise, hand-blown piece for $700), tea, , and more.

Swing showcases some of the most elite brands and designers including Fringe Studio home accents, Reiko Kaneko fine bone china, watercolor art by Tomo Mori, clothes by Rick Owens and Rachel Allegra as well as beauty products from the exclusive brand, Sphatika. Don’t worry, if all of this sounds too “high falutin” for you, you’ll find relief in the form of a huge sales rack with some pretty nifty merchandise sporting price tags that are just as appealing.

Unusual and refreshing, Swing Concept Shop is truly the crème de la crème when it comes to high-end items for both your home and your person. The best part may be, its atmosphere is relaxed and doesn’t shout, “You break it you buy it!” or “Look but don’t touch!”. On the contrary, the space encourages shoppers to linger whether they're in the mood to purchase or not.

Swing has received favorable write-ups in such influential magazines as Vogue, Marie Clarie, New York Magazine and other publications - that fact alone is sufficient enough to encourage a visit to Miss Helene's home away from home.

  - Janice Bevilacqua; 8/11/2013

Swing Concept Shop
1960 Adam Clayton Powell Jr Blvd
New York, NY 10026
(212) 222 5802