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BLOOM LAUNCHES AT 299 PARK AVENUE
October 22, 2020, 9:00.47 am ET

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Photo: Jenny Anderson

World-famous NYC-based architecture company Rockwell Group and real estate company Fisher Brothers have unveiled the newly renovated lobby at 299 Park Avenue, which will host a live theatrical performance series that will showcase the vital work of some of New York’s most celebrated artists.

The series has begun with the world premiere of Broadway choreographer Paul McGill’s site-specific dance piece “Bloom,” featuring dancers Gabriel Hyman, Lynette Paz, Aliza Russell, Michael Wang, and Spencer Weidie. Public performances of “Bloom” will continue on Thursday, October 22 and Friday, October 23 at 12PM, 6PM, and 6:30PM. The running time for “Bloom: is approximately two minutes and audience members will be required to wear a mask, practice social distancing, and will watch the performance outside the main lobby. Future performances in the series will be announced at a later date.

The highlight of the lobby is Living Canvas, a 60-foot-long LED art installation which blends interactive technology, architecture, and storytelling. The LED canvas has the beauty and delicacy of a painting and unexpected moments of interaction, evolving over the course of the day and across seasons.

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