Create Your Own Giant Reese’s Peanut Butter Cup in Times Square

June 19, 2022, 9:41.46 am ET  


It’s called “Stuff Your Cup” and it’s the newest attraction at Hershey’s flagship store in Times Square.  Even the workstation resembles a Reese’s peanut butter cup.

It starts with a giant chocolate shell, about the size of a small pie and about two inches deep.  Two large scoops of peanut butter are added to a bowl and the assembly begins. Visitors choose from assorted fillings including Reese’s pieces, mini marshmallows, pretzels, cookie crumbs, crushed peanuts, sprinkles, peanut puffs and more.

It’s all flattened out in the chocolate cup and then you get to add two of your favorite sauces to the top. They range from Hershey’s chocolate syrup and caramel to marshmallow fluff.

When the “Stuff Your Cup” is done, a chocolate lid is placed on top and it is ready to take home in its own custom box. The entire experience and cost of this sweet treat is around $25 and serves about 4 to 6 people.

But for lovers of Reese’s peanut butter cups it is the ultimate peanutty experience!

For more information, visit

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