The Citiblog

June 2, 2021, 6:10.51 pm ET



Harry Potter New York, a new store dedicated to the world created by author J.K. Rowling, will open on Thursday, June 3 at 925 Broadway. Spanning three floors, the store will house the largest collection of “Harry Potter” and “Fantastic Beasts” products under one roof, as well as a range of brand collaborations including Spirit Jerseys, Loungefly handbags and Pottery Barn Teen products.

Entering the store, customers will pass under a huge model of Fawkes the Phoenix gazing down from the ceiling. The impressive model weighs over 220 pounds and is just one of many painstakingly detailed, handmade props, each one created to surprise and delight customers as they explore the store.

The shop will feature 15 different themed areas, as well as special photo op areas, an interactive wand table, virtual reality experiences and digital technologies available throughout the store, including integration with the Harry Potter Fan Club app. In addition, users will find a number of Enchanted Keys throughout the store that unlock exclusive behind-the-scenes facts, figures and videos that bring the store to life.

Gift buyers will flock to the Personalization Area, where fans can engrave a wand, emboss a journal or embroider a House robe with their name. Other gift options (for yourself or others) include Chocolate Frogs and Bertie Bott's Every Flavour Beans.

In addition, the store will be home to America's only House of MinaLima, dedicated to the graphic design duo responsible for all work on the “Harry Potter” and “Fantastic Beasts” movies. Fans will discover prints of the Daily Prophet covers, Harry's Hogwarts acceptance letter and the Quibbler, all hand-designed by MinaLima in a space modeled after their London shop.

For more information, visit