NYC News

Hole in the Wall finds a new home at Hotel Hendricks
February 17, 2021, 7:17.05 pm ET

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Hole in the Wall, Hendricks Hotel, NYC
Photo: The Hendricks Hotel

The expansion of the Hole in the Wall brand continues with a new location of the Aussie cafe and restaurant opening at Hotel Hendricks (West 38th St) on February 18th. Led by Barry Dry, CEO of Parched Hospitality Group, Hole in the Wall has expanded rapidly during the pandemic with openings in Flatiron and Williamsburg. In 2014, Parched Hospitality acquired the tiny boutique coffee shop and Hole in the Wall was introduced to New York City. Since then, it has emerged as one of the city's most iconic and experience-driven cafe brands.

Hole in the Wall, Hendricks Hotel, NYC
Photos: Hole in the Wall

Hole in the Wall is known for dishes like OG Beef Burger, a 6oz patty with crispy double smoked bacon, miso onions, American cheese, lettuce, pickles and special sauce served with a side of fries.

Hole in the Wall, Hendricks Hotel, NYC, OG Beef Burger
The OG Beef Burger

Shrimp Pappardelle, a mix of shrimp and crab with shaved garlic, Calabrian chili, lemon and fried parsley.

Hole in the Wall, Hendricks Hotel, NYC, Shrimp Pappardelle
Shrimp Pappardelle

Burrata Salad with baby peas, edamame, mint, shaved zucchini, parmesan and salsa verde.

Hole in the Wall, Hendricks Hotel, NYC, Burrata Salad
Burrata Salad

And brunch items ranging from sunny side up eggs with bacon to Pulled Pork Benedict with poached eggs, burnt butter hollandaise and beet relish on sourdough.

Hole in the Wall, Hendricks Hotel, NYC, Brunch
Brunch at Hole in the Wall

Parched Hospitality has also signed a management deal with Fortuna Realty Group’s Hotel Collection to take over Hotel Hendricks' Rooftop and Sir Henri Penthouse Rooftop at Hotel Henri. Executive Chef Brent Hudson will helm the kitchen at each of the three venues. His fine dining approach to cooking will be showcased in these two elevated destinations. The penthouse space at Hotel Henri in Flatiron will be as much a cozy winter escape as it will be a breezy, open-aired oasis in summer, making it the ultimate year round cocktail bar and restaurant. The Hendricks Rooftop boasts two bars, one for sultry summer nights and one for year-round cocktails and conversation.

Hendricks Hotel Rooftop, NYC
Hotel Hendricks Rooftop

With multiple concepts taking inspiration from Australia, South East Asia and Europe, Parched Hospitality Group, has established itself as a major provider of unique experiences in the New York market. Parched Hospitality says its focus is on putting customer experience and innovation at the core of everything they do. Whether it’s lounging poolside at The Sentry 40 stories high, sipping espresso by the Flatiron building or tasting the flavors of South East Asia a stone's throw away from Central Park when their newest concept Ms. Alice opens in 2021, Parched Hospitality says they have you covered.
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