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Kith Treats x Lucky Charms Experience popping up at the Bryant Park Winter Village
December 4, 2020, 7:14.01 pm ET

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Photo: Lucky Kithmas

LUCKY KITHMAS by KITH TREATS x LUCKY CHARMS is launching Monday, December 7th at 11am EST. But ahead of the official launch, the new Kith Treats x Lucky Charms Experience will be popping-up at the Bryant Park Winter Village holiday market this weekend (Friday, December 4 - Sunday, December 6 from 12:00pm to 8:00pm EST).
The pop-up will occupy a 400 square foot indoor/outdoor space where visitors can purchase Lucky Kithmas cereal and accessories from the collection, as well as preview and pre-order the Kith Treats for Lucky Charms apparel. The booth will also feature a walk-up outdoor order window where the ice cream specials will be available.

The collaboration features Lucky Charms' signature toasted oats with festive red and green colored marshmallows (instead of the pastel-hued classics) and a special cereal box with the brand's beloved leprechaun mascot dressed in a custom Kith design.
Kith Treats flagship stores in SoHo, Brooklyn, Miami, and LA will also be transforming into Lucky Kithmas bars!

Visitors will also find:
CEREAL– a limited-edition holiday cereal (the FIRST-EVER food item in Kith’s 10-year history to ship nationwide!)

- Lucky Charms' signature toasted oats with festive red and green colored marshmallows (instead of the pastel-hued classics) and a special cereal box with the brand's beloved leprechaun mascot dressed in a custom Kith design.
- Available for purchase on Kith.com and at Kith locations in SoHo, Brooklyn, Miami, LA, and Tokyo, as well as at the Kith shop at Hirshleifers.

ICE CREAM – Kith Treats ice cream swirls, sandwiches, milkshakes, beverages, and more!
See attached for menu
- Monday, December 7th through Sunday, December 13th ONLY
-Available at Kith Treats flagship stores in SoHo, Brooklyn, Miami, and LA (which will be transforming into Lucky Kithmas bars!)

APPAREL AND ACCESSORIES – a collection of co-branded unisex apparel and accessories
- Includes heavyweight cotton jersey hoodies, vintage-inspired t-shirts and long-sleeved tees, outerwear, hats, bowls, drinkware, enamel pins, puzzles, stickers, and a custom pair of Freezy Freaky color-changing gloves for adults and children.
- Apparel pricing ranges from $70 to $450. Accessories range from $16 to $65. Kids apparel will retail for $45 and $85.
- Available for purchase on Kith.com and at Kith locations in SoHo, Brooklyn, Miami, LA, and Tokyo, as well as at the Kith shop at Hirshleifers. Kids collection will also be available at Kith Kids in SoHo.
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