The Citiblog

La Devozione Opens in NYC’s Chelsea Market
December 14, 2021, 1:02.11 am ET


Photos: Giada Paoloni

Italian pasta maker Pastificio Di Martino (Est. 1912) has opened La Devozione in Chelsea Market after a nearly five-year journey. Helmed by Michelin-starred Italian chef Peppe Guida, the multi-concept destination is an ode to dry pasta and includes a retail shop, coffee & cocktail bar; an elegant, 30-seat oval pasta bar, and more casual seating, inviting guests to discover over 126 distinct shapes of the company’s iconic pastas firsthand.

La Devozione, which means “The Devotion" in English, is Pastificio Di Martino's first foray into the U.S. market. Designed by acclaimed Italian architect and designer Marcello Panza, the 4,000 square-foot+ space draws inspiration from Italian design of the 1950s and 60s with a modern twist, blending the sleek elements of light wood, glass and Flos pendant lighting with custom, handmade ceramics from Vietri and Pastificio Di Martino’s vibrant packaging and pasta tins throughout.

The Oval, with its open-air kitchen, serves as a pasta bar seating up to 30 guests. It is made of light wood with navy blue Ozzio leather chairs. Here four chefs can be found cooking up dishes like Spaghettini al Limone; Vermicelli with burro, alici e tartufo bianco (white truffle); Ziti alla Genovese di anatra (duck) all’arancia; and of course La Devozione. The cost is $165 per person. Guests will also find a nice selection of wines from Italy, France and the United States.

“To be here, finally, means so much to me,” says CEO & President of Pastificio Di Martino Giuseppe Di Martino (above). “It’s been a dream to open in Chelsea Market, a historic New York City landmark, and finally after nearly five years and a pandemic we are doing it.

Located within La Devozione’s pasta shop you will find A Tavola, area with additional seating offering a more casual, á la carte menu with a selection of starters along with rotating seasonal pastas and signature favorites. Outdoor seating is set to arrive in 2022. Visitors can also choose Spaghetti To-Go from a counter facing out onto Chelsea Market’s main concourse. The spaghetti can be eaten at one of the pasta shop’s wooden tables, or while going for a stroll through the market.

La Devozione ia located at 428 W. 16th Street (Chelsea Market), NYC (646) 720-0215

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