Finnish design house Marimekko has opened a new experiential retail space in SoHo at 97 Wooster Street.
The store embodies the brand’s optimistic and creative lifestyle philosophy. The studio-like and modular spatial concept evolves with different seasonal themes and has been designed to act as a platform for inspiring visual activations and events as well as a creative hub for Marimekko’s community.
In the store, inspired by the industrial architecture of Marimekko’s textile printing factory in Helsinki, traditional retail display fixtures have been replaced by carefully selected design gems from different decades and distinct material choices. Meanwhile, the product assortment of the store includes fashion, bags and accessories as well as home décor items.