The Citiblog
SAKS FIFTH AVENUE UNVEILS HOLIDAY WINDOWS
November 24, 2020, 6:41.42 pm ET
Photo: Saks
Saks Fifth Avenue has revealed its iconic holiday window display and ten-story-tall theatrical light show at its New York flagship. The windows celebrate a variety of NYC-based scenes, including a musical celebration on bustling Broadway in Times Square; a classic barber shop getting a visit from some adorable kids and their pets, wanting to look their best for the New Year celebration; a couple on their way to deliver gifts via the Roosevelt Island tram; An aspiring dancer getting an autograph from her ballerina idol; A celebration surrounding the neighborhood food truck at a holiday block party; and a friendly competition of holiday lights and decor at neighboring houses in Dyker Heights, Brooklyn
Beyond the featured windows, Saks is showcasing a variety of unique celebratory moments in visual displays—both in windows and throughout the store—featuring designer fashion from brands such as Alexander McQueen, Dries van Noten and Valentino, along with floating windows, Mylar-wrapped trees, scattered musical instruments and ephemera.
Saks' annual light show is also all-new this year, featuring a dazzling display of LED lights on the facade. The music accompanying the light show is a world-premiere medley saluting different holiday traditions, including José Feliciano's “Feliz Navidad,” the theme from holiday film favorite “Love Actually,” Donny Hathaway's “This Christmas” and more.
In lieu of closing down Fifth Avenue for a single large-scale performance, former 14-time All-Star New York Yankee Alex Rodriguez – joined by his fiancée, actress and singer Jennifer Lopez -- and Saks Fifth Avenue President and CEO Marc Metrick kicked off the first of many intimate, socially-distanced holiday celebrations on November 23 to unveil the display.
In the weeks to follow, many prominent members of the fashion and entertainment communities, as well as New York City notables, will light up the Saks New York flagship each night from inside a Fifth Avenue window. Each event will benefit a charitable cause, with $100,000 in donations to be made by Saks over the course of the holiday season to non-profit organizations serving New York City and beyond.
To watch these events and for more information, visit saks.com/holiday
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