The Citiblog

Take the CrazyShake Challenge
July 14, 2021, 5:37.23 pm ET


Photo: Black Tap

In honor of National Ice Cream Day, Black Tap is launches “The CrazyShake® Challenge.” For the first-time ever, fans all across the US can play shake-maker and take their shot at making their dream version of the brand’s iconic dessert a reality. The winning shake will receive a coveted place on the menus at select Black Tap locations for a limited time in August.

In order to enter, fans simply have to let their imaginations run wild and then submit their CrazyShake® milkshake idea via Black Tap’s website linked here.

Entries can be submitted starting today through July 15, 2021. Submissions must include the proposed shake name, shake description including the milkshake base flavor, candy/treats for the frosted rim, toppings, and the creator’s name, email and zip code.

Black Tap will select their two favorites and announce the finalists on social media (@blacktapnyc) on National Ice Cream Day, July 18, 2021. For more information, visit