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The Knickerbocker is Shaking Things Up with the Year of the Martini
March 26, 2024, 1:03.41 am ET

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Photo: Shutterstock

Who doesn’t love a good martini. Now, the Kickerbocker Hotel, rumored to be the birthplace of the dry martini, is poised to honor this iconic cocktail with a year-long celebration. Declaring 'The Year of the Martini,' The Knickerbocker is set to roll out a new Martini Lounge and a range of immersive experiences tailored for martini enthusiasts including a bespoke martini cart, martini’s on-demand in-room service, 21+ elevator hours, and a seasonal Martini Rooftop Garden.


Photo: Knickerbocker Hotel

Legend has it that bartender Martini de Arma di Taggia perfected the dry martini in the early 1900’s in The Knickerbocker’s famous hotel bar. From 1907 to 1920, the hotel stood as the epicenter of the dry martini craze, drawing luminaries like F. Scott Fitzgerald and Enrico Caruso. The timeless appeal of the martini, symbolizing sophistication, continues to influence society and culture across generations.

A beloved destination by cocktail historians around the world, the hotel will also kick off an aptly-named Martini World Tour featuring Martini Masterclasses by guest bartenders, and will unveil a highly-anticipated martini recipe and history book endorsed by expert mixologists.


Photo: Knickerbocker/Charlie Palmer

The new concept will debut alongside the arrival of Chef Charlie Palmer’s new venture, Charlie Palmer Steak IV, a reimagined and elevated steakhouse within the Charlie Palmer Collective opening April 2024.

For more information, visit theknickerbocker.com.


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