The Citiblog

Tom's Perfect 10 to Launch New Flavors with NYC Ice Cream Pop-Up
June 6, 2022, 7:05.15 pm ET


Photo: Tom's Perfect 10

Tom’s Perfect 10, the Instagram-famous, New York-based granola brand with a 17,000 person waitlist, will be celebrating the launch of its new Perfect 10 flavor, Classic, with an ice cream truck pop up on Thursday, June 9th, on the corner of 20th Street and 5th Avenue. From 5-7pm, Tom will be topping the Classic granola on ice cream [$7] and also selling full bags of the new ‘perfect 10’ flavor [$20].

Tom’s Perfect 10 was founded in October 2020 by lifelong granola connoisseur and advertising executive, Tom Bannister. Tom tested different flavors and granola combinations in his New York City apartment with his wife Eva Chen, Instagram fashion influencer, and their three kids, as a way to bond during the pandemic.

The Classic granola features ingredients like chocolate, Illinois cherries, California pistachio and walnuts, and golden raisins from the Sun Belt, with notes of cinnamon, dark brown sugar and sea salt. The granola ($20.00) will be available online and on Instagram Checkout through the monthly subscription or ad hoc—while supplies last.


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