The Citiblog
UK Wellness Brand Neom Opens Bleecker Street Store
July 17, 2024, 11:35.09 pm ET
NEOM Wellbeing, the UK’s award-winning wellbeing brand has officially opened its first U.S. retail store at 395 Bleecker Street.
The 481 square-foot “Hub” has been designed as a sanctuary to escape the city by bringing New Yorkers an immersive wellbeing experience, with a product portfolio that is powered by 100 percent natural fragrances, across four wellbeing pillars: Better Sleep, Less Stress, More Energy and Mood Boost.
The Hub will also offer complimentary hand and arm massages, in-store demonstrations, and samples of the brand’s wellbeing hero products and new launches. Customers can step inside to discover the unique ‘NEOM Wellbeing Scent Discovery’ experience and uncover which wellbeing pillar is most aligned to their own wellness needs.
In addition, customers can personalize their wellbeing toolkit with a curated product selection across home fragrance, bath and body, and from the brand’s iconic, award-winning family of electric diffusers.
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