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Zoi and Ten11 Bring Glitzy Bites and Cocktails to NoMad
April 2, 2025, 5:28.33 pm ET

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Photo: Zoi Mediterranean

NoMad just got a whole lot sexier.

The historic LIFE Hotel has undergone a $1.2 million glow-up to debut Zoi Mediterranean and its sultry downstairs sister spot, Ten11 Lounge, from Maya Prestige Group founder Onur Safak (Green Blend Eatery, Blue Mezze). It's a double-dose of dining and nightlife, loaded with luxe dishes, top-tier cocktails, and serious eye candy—onyx marble walls and custom bar.

Zoi, which means “life” in Greek, brings the heat with bold Mediterranean flavors and family-style feasts in a space dripping in Turkish onyx and plush lion-emblazoned banquettes. On the menu? Octopus Carpaccio with citrus and parmesan, butter poached Lobster Tail, 11-hour confit Lamb Shank Begendi, and cheesy Turkish Pide with soujouk sausage or halloumi and tomato.


Photo: Zoi Mediterranean

For brunch, there’s a Zoi Mezze Benedict with baba ganoush and hummus, a Caviar & Salmon Puff, and house-made croissants and eclairs. Pro tip: don’t sleep on the Cold Baklava or the showy Mango Noir served in a glossy chocolate sphere.

Cocktail lovers will swoon for the Meet You in Istanbul, a chamomile-infused gin gimlet; the smoky Mezcalita el Paradiso; or zero-proof sips like the Lychee Lemonade.


Photo: Ten11

But the real party starts after dark—just follow the glow downstairs.

Ten11 Lounge, hidden behind a moody staircase, is NoMad’s new nightlife destination. The scene? Think Greek and Italian liquors served over crystal-clear ice cubes under smoky glass cloches, luxe small plates, and caviar with champagne and caviar with champagne service that clocks in at $620 for 125 grams (yes, you read that right).


Photo: Ten11

Signature drinks include the Smoke and Mirrors, an old fashioned made with Macallan 12 and Mastika Skino, and the Black Swan, a mango-mezcal stunner. Pair them with Wagyu filet mignon sliders, Velvet Bruschetta with Turkish pastrami, or the glitzy Champagne and Caviar Dreams platter.

Zoi is open daily from early breakfast to late-night dinner. Ten11 pours from 4 PM to 2 AM on weekdays and 11:30am to 2am on weekends. Reservations now available on OpenTable or by calling 347-677-2035.


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