An Iconic Michigan Deli to Host a Reuben Pop-Up in NYC

September 29, 2023, 5:54.59 pm ET  

Photos: Zingerman's Deli                                                                                      

Zingerman’s Deli, Ann Arbor’s iconic 41-year old Jewish delicatessen, is bringing its award-winning Reuben sandwiches (and more) to NYC for the first time ever during a special, one-day only pop-up at Olly Olly Market [601 W 26th St] in Chelsea on Saturday, October 7th.

Zingerman’s Deli is consistently ranked among the world’s top sandwich destinations. Its Reuben has received rave reviews from the likes of Barack Obama and Oprah, to name a few. The Deli makes over 200 sandwiches every hour and it’s rare that anyone outside of Michigan is able to try a sandwich fresh off the line, unless they're willing to travel for it…until now.

All sandwiches are $25 and come with a pickle spear, while supplies last.  They include the Zingerman’s Reuben; Sherman’s Sure Choice (corned beef, Swiss Emmental cheese, coleslaw and Russian dressing on Jewish Rye; Binny’s Brooklyn Reuben (pastrami, Swiss Emmental cheese, The Brinery sauerkraut, and Russian dressing on grilled pumpernickel bread; Tom’s New Job: (turkey, Swiss Emmental cheese, coleslaw and Russian dressing on rye); among others. 

The pop-up will be held from 12pm to 8pm.  Tickets for a guaranteed seat and sandwich can be purchased in advance.


Photo: Isla & Co.                                                                                                

Isla & Co. is brewing up a caffeinated storm for International Coffee Day at its Williamsburg (107 N 12th St.) location with a delightful coffee pop-up that is bound to awaken the senses. Isla & Co. is inviting coffee aficionados and newcomers alike to enjoy a specially priced $2 Flat White featuring Hole in the Wall coffee. The deal will be available from 11 a.m. to 1 p.m. on Sunday, October 1st while supplies last. For more information, visit

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