NYC News

Kith Treats, Fruity PEBBLES, and LeBron James Team Up for National Cereal Day
February 28, 2024, 6:23.29 pm ET

Photos: Kith Treats

In celebration of National Cereal Day, Kith Treats, the Original Cereal Soft Serve is teaming up with Fruity PEBBLES™ cereal, Nike & Lebron James to honor the release of the highly coveted basketball sneaker, the Nike LeBron 4 in the “Fruity Pebbles” colorway.

To celebrate the launch of the third sneaker in the collaboration, Kith Treats has created a capsule collection featuring a limited-edition Kith Treats for Fruity PEBBLES cereal box and a co-branded ceramic cereal bowl. Alongside the capsule, Kith Treats will offer an exclusive in-store experience at their Manhattan & West Hollywood Flagship locations featuring three location-exclusive, Fruity PEBBLES-infused ice cream specials. The limited time specials are crafted to reflect LeBron’s favorite dessert flavors and his favorite childhood cereal.

They include:

The King’s Breakfast - Kith Treats vanilla ice cream infused with Fruity PEBBLES, strawberry, banana and French Toast, topped with cinnamon dust, strawberry jam, banana chips and crushed Fruity PEBBLES.

• The West Coast - Kith Treats vanilla ice cream infused with Fruity PEBBLES, passion fruit, and coconut flakes, topped with purple sugar pearls and crushed Fruity PEBBLES.

• The Sweet Shot - Kith Treats vanilla ice cream infused with Fruity Pebbles, white chocolate macadamia nut cookie, and marshmallows, topped with crushed Fruity Pebbles and white chocolate shavings.

• The Kith Treats for Fruity PEBBLES limited edition cereal box and custom cereal bowl will be available 3/1 at all US Kith Treats locations, Kith.com & the Kith App. Kith Treats’ limited time menu of ice cream specials will launch 3/1 exclusively at Kith Treats SoHo & West Hollywood, with The King’s Breakfast made available at all US Kith Treats locations from 3/1 through 3/17.

Limited quantities of the Nike LeBron 4 “Fruity Pebbles” will be available 3/1 exclusively at US Kith shops and Kith Toronto, prior to the global release on March 7th on SNKRS and retailers nationwide.

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