Yuzu Kitchen, a contemporary Japanese Izakaya fast-casual eatery near Bryant Park, is set to launch on October 23, bringing its unique dining experience to Midtown Manhattan. In Japanese culture, yuzu (or pomelo) is considered a soul food in the winter that brings good fortune and health. Co-founder Max Chen explains the meaning behind the restaurant’s name, “Yuzu symbolizes the arrival of blessings in Japanese culture. 2020 has been a year of challenges and perseverance, and we want to bring good luck, health, and joy to all.”
Izakaya, an integral part of the Japanese nightlife and culture, is a place that people gather after work to relax and socialize. Yuzu Kitchen hopes to build upon the Izakaya concept and provide an amiable social environment with food to light up everyone’s spirit throughout the day.
For over a decade, Yuzu Kitchen’s founding team has made their lasting marks on New York’s restaurant scene with restaurants like Atlas Kitchen, Izakaya Juraku, and Nare Sushi. With Yuzu Kitchen, the team hopes to bring a new dining experience with reinvented classic dishes using all natural and organic ingredients.
Chef Richard Horiike (Morimoto, Nobu, The Mark Restaurant by Jean-Georges) is offering traditional Izakaya items made lighter, such as traditional Tonkatsu, Koji chicken thigh skewers, soy-marinated thick-cut tofu steak, seared Yakiniku flank steak, and more.
Yuzu Kitchen’s interior boasts the brand’s signature color palettes — Mango Punch and Sycamore Tree — with wooden panels and backlit ambient lighting in a playful setting.
Yuzu Kitchen is located at 37 West 43rd Street, New York, NY, 10036
Phone: (646) 885-2966 Website: www.yuzu.kitchen
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